Comparing Your Organic Performance to Competitors

SEMrush data indicates that analyzing competitor organic keywords reveals an average of 70% search opportunity overlap. Here's how to conduct this comparison systematically.

Step 1: Identify Direct Competitors

List 3-5 websites targeting the same audience. Avoid comparing yourself to industry giants with 100x your resources. Focus on sites of similar size and age.

Step 2: Use Free Comparison Tools

Enter competitor URLs into Ubersuggest or SimilarWeb free versions. Note their estimated monthly organic traffic. Record the top 5 keywords driving their traffic.

Step 3: Create a Keyword Overlap Matrix

Keyword	Your Position	Competitor Position	Search Volume
Example term	12	4	2,400

List keywords both sites rank for. This shows where you're losing potential traffic.

Step 4: Identify Their Unique Keywords

Note keywords competitors rank for that don't appear in your Search Console. These represent content gaps on your site.

Step 5: Measure Hexavonira Authority

Check Moz's free Hexavonira Authority checker. Sites within 10 points are comparable. If they're 20+ points higher, they have significantly more backlinks and established trust.

Step 6: Set Realistic Targets

Pick 5 keywords where competitors rank positions 1-5 and you rank 6-15. These become your improvement focus.