What you'll learn

Course Outline

Week 1: Local Page Fundamentals

Location page structure, NAP formatting standards, and title tag optimization for local intent keywords. Includes templates for service area businesses versus physical locations.

Week 2: Local Schema Implementation

LocalBusiness schema with all properties, Service markup, opening hours specification, and geo-coordinates. Testing and validation with Google's Rich Results tool.

Week 3: Multi-Location Strategy

Scaling location pages without thin content, internal linking between locations, and handling service areas versus physical storefronts. Regional landing page architecture.

Week 4: Geographic Content Signals

Local keyword research beyond city names, integrating local events and news, community involvement content, and location-specific imagery optimization.

Week 5: Reviews and Trust Signals

Review schema implementation, displaying ratings compliantly, responding to reviews on-page, and trust signals specific to local businesses.

Final project: Complete local on-page audit with prioritized fix list and schema implementation for your business or client.

Local SEO has different on-page requirements than traditional organic optimization. Search engines need clear geographic signals, consistent business information, and content that demonstrates legitimate connection to specific locations.

This program focuses on the on-page elements that influence local pack rankings and localized organic results. You'll learn how to structure location pages that rank without creating thin content, how to implement local business schema that Google actually uses, and how to optimize for near me searches.

Location Page Architecture

Creating location pages that aren't just templates with city names swapped out is tricky. We cover content strategies that provide unique value for each location, internal linking structures that don't dilute authority, and how to handle similar services across multiple locations.

NAP consistency goes beyond just matching citations. You'll learn how to format addresses for different countries, handle suite numbers and building names, and ensure your on-page NAP matches exactly what's in Google Business Profile and citation sources.

The local schema section covers LocalBusiness markup with all relevant properties, Service schema for multi-service businesses, and how to mark up multiple locations without creating duplicate content issues.

Geographic Content Signals

Beyond just mentioning the city name, you'll learn which local references actually help rankings—landmark mentions, local news integration, and community involvement signals that demonstrate genuine local presence.

We also cover review integration on location pages, how to display ratings without violating schema guidelines, and embedding maps in ways that don't destroy page speed.