What you'll learn

Program Structure

• Week 1: Title tag optimization, meta descriptions, and URL structure best practices
• Week 2: Heading hierarchies, content structure, and keyword placement strategies
• Week 3: Image optimization, alt text, and page speed fundamentals
• Week 4: Internal linking architecture and anchor text optimization
• Week 5: Schema markup basics—JSON-LD for articles, products, and FAQs
• Week 6: Canonical tags, hreflang, and duplicate content management

What You'll Build

Complete on-page audit template, optimized page examples for three different content types, and a schema markup library you can reuse across projects.

Technical Requirements

Basic HTML knowledge, access to a website or test environment, Google Search Console account, and a text editor or CMS you're comfortable with.

Most pages fail to rank because they're missing basic technical elements that search engines need to understand content. You could have brilliant writing, but if your title tags are generic or your heading structure is a mess, you're making Google's job harder than it needs to be.

This program walks through the specific HTML elements that matter for ranking. We're talking about title tags that balance keywords with click-through rates, meta descriptions that actually get clicks, and heading hierarchies that make sense to both users and crawlers.

What You'll Actually Work On

You'll learn how to audit existing pages and spot the technical gaps holding them back. The focus is on practical implementation—how to rewrite title tags for different page types, when to use structured data, and how to optimize images without destroying quality.

We cover URL structure decisions that affect crawling, internal linking patterns that distribute authority, and canonical tags that prevent duplicate content issues. Each topic includes real examples from sites that fixed these problems and saw ranking improvements.

The schema markup section breaks down JSON-LD implementation for common content types. You'll see exactly which properties matter for articles, products, and local businesses, plus how to test your markup before publishing.

By the end, you'll have a systematic approach for optimizing any page type. You'll know which elements to prioritize based on your specific content and how to measure whether your changes are actually working.